Opportunities to learn from renowed scholars

The Institutions of Capitalism

Geoffrey Hodgson

Loughborough University (London)
Period: November 6th ~ 8th, 2019
Despite enduring inequality within and between nations, since 1800 there have been massive global increases in the average standard of living and of human life expectancy. The aim of this course was to identify the key institutions that enabled this unprecedented global development. By understanding these institutions and their dynamics it may be possible to understand the conditions that can more egalitarian and inclusive outcomes possible.
Course Content and References
Period: November 6th ~ 8th 2019
By the end of this course the students:...Should have an appreciation of the basic institutions that comprise capitalism, of why they have enabled rapid economic growth and of the downside dynamics of economic inequality. Students should also have an appreciate of the role of the state and the possibilities for institutional reform.
Prerequisites:Students should have achieved some basic understanding of economics, economic history or economic sociology, at least at junior undergraduate level.
  • Lecture 1 - Nov 6th / 8:30 -12:00
“Capitalism, law and the state” and “Commodity exchange and markets” (Ref. book chapters 1-3-4-5)
  • Lecture 2 - Nov 6th / 14:00-18:00
“Money and finance” and “Meanings of capital” (Ref. book chapters 6-7)
  • Town-hall Lecture - RWIO - Nov 7th / 8:30 -12:00
"The Institutions of Capitalism"
  • Lecture 3 - Nov 7th / 8:30 -12:00
“Firms and corporations” and “Labour and employment” (Ref. book chapters 8-9-10 )
  • Lecture 4 - Nov 9th / 14:00-18:00
“Capitalism, socialism and the state” and “The evolution of global capitalism” (Ref. book chapters 12-13- 14 )References:
Principal reading:
  • G. M. Hodgson, Conceptualizing Capitalism: Institutions, Evolution, Future (University of Chicago Press, 2015).

Additional Reading:
  • Acemoglu, Daron and Robinson, James A. (2012) Why Nations Fail: The Origins of Power, Prosperity, and Poverty (New York: Random House and London: Profile).
  • McCloskey, Deirdre N. (2010) Bourgeois Dignity: Why Economics Can’t Explain the Modern World (Chicago: University of Chicago Press).
  • North, Douglass C., Wallis, John Joseph and Weingast, Barry R. (2009) Violence and Social Orders: A Conceptual Framework for Interpreting Recorded Human History (Cambridge and New York: Cambridge University Press).

Challenges in Institutions and Organizations

Claude Ménard¹ and Gaetano Martino²

¹ Centre d’Economie de la Sorbonne, University of Paris² University of Perugia
Period: Nov 5th ~ 9th, 2018
The aim of this course was to introduce the most recent developments in the analysis of institutions and organizations, to provide tools to make these developments operational and to substantiate the presentations with examples from several empirical studies in the field of agribusiness and network infrastructures.
Course Content and References
Period: Nov 5th ~ 9th, 2018
At the end, the students will be able to: ..Get a clear picture of some of the most recent research in the theory of institutions and organizations ..Get insights substantial enough to develop their own research (or at least identify which recent concepts and tools they could use for their ongoing research)
Justification..Important developments are going on in the field of institutional analysis and organizational theory. Beside innovative concepts and extension of existing one, there is a remarkable set of recent empirical contributions, all of which open new avenues for young researchers.
1. Nov. 5th - morning and afternoon (8 hours)
  • Lecture 1: Ménard (2 hours): The broad picture: Technology and Institutions: Layers and characteristics of their interaction. A renewed transaction costs approach
  • Lecture 2: Martino (2 hours): Case studies: Organizing process innovation in Olive oil and in poultry sector.
  • Lecture 3: Ménard (2 hours): The key role of meso-institutions in the delivery of critical services: building the concepts, implementing the approach. The example of 4 European Water networks
  • Lecture 4: Martino (2 hours): Case studies: Analyzing meso-institutional layers in Dairy sector: Brazilian and Italian examples

2. Nov. 6th - morning (4 hours)
  • Lecture 5: Martino (2 hours): Supplying safe foods: organizational and technological variables
  • Lecture 6: Ménard (2 hours): Non-standard forms of organization: The case of Hybrid arrangements with application to the agri-business sector

3. Nov. 7th - morning (4 hours)
  • Lecture 7: Ménard (1 hour): Contracts and relational contracts. What’s new? What effect of the innovative environment on the nature and types of contracts?
  • Lecture 8: Martino (1 hours): Case study: contractual preferences in modeling the organizational decisions in Agri-Food chains

(i) Ménard (30’): Understanding institutions: some major challenges(ii) Martino (30’): The variety in the Agri-Food jungle: some empirical evidences on organizational diversity and change(iii) Extensive discussion with the audience
4. Nov. 9th - afternoon (4 hours)
  • Lecture 9: Martino (2 hours): Case study: People & Food: co-producing food, health and environmental values
  • Lecture 10: Ménard (2 hours): Challenging issues for organizations: Technological challenges (from quality control in supply chains to smart grids), policy challenges (from the allocation of resources in network investments to unfair trading practices in supply chain systems)

Two recent books:
  • Ménard, Claude and Mary Shirley (eds). 2018. The Research Agenda in New Institutional Economics. Northampton (US) & Cheltenham (UK): Edward Elgar pub. DOI: 10.4337/9781788112512
  • Martino, Gaetano et al. (eds.). 2017. It’s a Jungle Out There: The Strange Animals of Economic Organization in Agri-food Value Chains. Wageningen (NL): Wageningen Academic Publishers.

Papers (All papers indicated below will be available on the website of the seminar)
..Lecture 1:
..Lecture 2:
  • Martino, G., & Polinori, P. (2011). Networks and organisational learning: evidence from broiler production. British Food Journal, 113(7), 871-885.
  • Martino, G., Rossetti, E., Marchini, A., & Frascarelli, A. (2017). Process innovation in milling stage in olive oil sector: Evidence from an empirical analysis in Umbria (Italy). British Food Journal, 119(8),1748-1765.
  • Materia, V. C., Pascucci, S., & Dries, L. (2017). Are In‐House and Outsourcing Innovation Strategies Correlated? Evidence from the European Agri‐Food Sector. Journal of Agricultural Economics, 68(1), 249- 268.
  • Karantininis, K., Sauer, J., & Furtan, W. H. (2010). Innovation and integration in the agri-food industry. Food Policy, 35(2), 112-120.

..Lecture 3:
..Lecture 4 :
  • Magalhães de Oliveira G., Saes M.S., Martino G., (2018), Effects of meso-institutions on institutional voids and economic performance: Evidence from Brazilian cow milk industry,

Working Paper
  • Martino G., Ventura F., Frascarelli A., Chiodini G., (2018) Decision and property rights patterns in organizing Italian dairy sector: case studies evidence for the new EU market regulation, Working

  • Rouviere, E., & Royer, A. (2017). Public Private Partnerships in food industries: A road to success?. Food Policy, 69, 135-144.

..Lecture 5 :
  • Trienekens, J. and Zuurbier, P., (2008), “Quality and safety standards in the food industry, developments and challenges”, International Journal of Production Economics, Vol. 113, No. 1, pp. 107-122.
  • Raynaud, E., Sauvée, L., & Valceschini, E. (2009). Aligning branding strategies and governance of vertical transactions in agri-food chains. Industrial and Corporate Change, Volume 18, Issue 5, 1 October 2009, Pages 835–868,
  • Martino G., Toccaceli D., Bavorovà M., (2018), An analysis of food safety private investments drivers in the Italian meat sector, Agricultural Economics Czech (forthcoming)

..Lecture 6 :
  • Ménard, C. (2018). « Organization and governance in the agri-food sector: How can we capture their variety?” Agribusiness: An International Journal. 34: 141–160.

..Lecture 7 :
  • Macchiavello, R. and Miquel-Florensa, J. (2017). Vertical integration and relational contracts: Evidence from the Costa Rica coffee chain. WP.
  • Gil, R. and G. Zanarone. (2018). Contracting in Innovative Industries. In Menard and Shirley-see above

..Lecture 8 :
  • Abebe, G. K., Bijman, J., Kemp, R., Omta, O., & Tsegaye, A. (2013). Contract farming configuration: Smallholders’ preferences for contract design attributes. Food Policy, 40, 14-24.

..Lecture 9 :
  • Martino, G., Giacchè, G., & Rossetti, E. (2016). Organizing the co-production of health and environmental values in food production: the constitutional processes in the relationships between Italian solidarity purchasing groups and farmers. Sustainability, 8(4), 316.

..Lecture 10:
  • Oh, S. and S. Wallsten, S. (2018). Is Blockchain Hype, Revolutionary, or Both? What We Need to Know. In Menard and Shirley (see above)
  • Ciaian, P. and F. di Marcantonio (eds.), Unfair trading practices in food supply chain. European Commission-Joint Research Center, Luxembourg: Publications Office of the European Union. Available at:

Scientific Writing and the Academic Publishing Process

Nicolai J. Foss

Copenhagen Business School
Period: Jan 19th ~ 20th, 2015
Continuous publishing in academic journals has increasingly become not only a condition of getting a job, subsequent tenure, and possible promotion, but also a necessity for most academics employed by universities and business schools. The purpose of this course was to provide an introduction to academic publishing in a hands-on and “how to do it?” oriented manner.
Course Content and References
Period: Jan 19th -20th, 2015
Content: The course covers issues such as: Why are journals the dominant vehicles for disseminating research? What is the journal hierarchy in management research? What are the ethical issues in connection with publishing? How to choose a journal that is optimal for my research? What constitutes a valuable contribution to research? In what style should it be written? How do I address an editor? What do the reviewers look for?At the end of the course, students will be familiar with the requirements for publishing articles in various types of outlets in management and related fields. The course mixes discussion-oriented lectures with exercises.______________________________
  • Morning (09:00~12:00) - The Standard Paper

Topics covered: Publication seen as participation in a (written) conversation. The Gold Standard for the typical empirical management research paper: The Academy of Management Journal article; The paper’s front-end: Title, Abstract, Introduction (motivation, positioning).
Exercise: Discuss Oxley & Sampson (SMJ, 2004) as an example of the “Gold Standard”.Oxley, J.E., Sampson, R.C., 2004. The scope and governance of international R&D alliances. Strategic Management Journal 25, 723-749.
  • Afternoon (13:00~16:00) - Theory-building

Topics covered: What is good theory in management research – and how is this reflected in the writing of the paper (specifically, “Theory Review/Background”, “Proposition/Hypothesis Development,” “Concluding Discussion” sections).
  • David A Whetten. 1989. What constitutes a theoretical contribution?. Academy of Management Review, 14: 490-495.
  • Rindova, V. 2008. Publishing theory when you are new to the game. Academy of Management Review, 33: 300-303.
  • Colquitt, J. & Cindy P. Zapata-Phelan. 2007. Trends in Theory Building and Theory Testing: A Five-Decade Study of the Academy of Management Journal. Academy of Management Journal, 50: 1281-1303
  • Morning (09.00 ~10.15) - Outlets and Impact

Topics covered: Alternative types of outlets: Monographs, book chapters, and journal articles; Journal hierarchies; citations; tools such as ISI, Google Scholar, Publish or Perish; impact factors, H-index, i10, etc.
  • Mangematin, V., Baden-Fuller, C., 2008. Global Contests in the Production of Business Knowledge: Regional Centres and Individual Business Schools. Long Range Planning 41, 117-139.

Exercise: ISI exercise using own laptops and ISI Thomson Reuters on-line.
  • Morning (10:30~12:00) - Publication Ethics

Topics covered: Publication ethics; what is acceptable and what is a “no go” in the publishing game? Which are the different types of misconduct? What are the consequences if misbehavior is detected?
  • Cantwell, J. and Eden, L., 2010. Code of Ethics for the Journal of International Business Studies. (
  • Eden, L. 2010. Letter from the Editor-in-Chief: Scientists behaving badly. Journal of International Business Studies 41(4) 561-566.
  • Martin, B. R. 2013. Whither research integrity? Plagiarism, self-plagiarism and coercive citation in an age of research assessment. Research Policy, 42(5): 1005-1014.

Exercise: Comparison of Lichtenthaler and Ernst (JPIM, 2009) to Lichtenthaler Ernst, and Hoegl (Organization Science, 2010).
  • Morning (13:00~14:00) - Managing the paper writing process

Topics covered: The benefits and dangers of co-authorships, author priority, presenting ideas.
  • Floyd, S.W., Schroeder, D.M., Finn, D.M. 1994. Only if I'm first author: Conflict over credit in management scholarship. Academy of Management Journal, 37(3): 734-747.

  • Morning (04:15~1600) - Managing the Review Process

Topics covered: How to write the editor; what goes on in the review process; types of reviews; how to best react to reviews.
  • Hamermesh, D. 1992. The Young Economist’s Guide to Professional Etiquette. Journal of Economic Perspectives, 6: 169-179. George, G. 2012. Publishing in AMJ for Non-U.S. Authors"

Networks and Markets

Sanjeev Goyal

Christ’s College, University of Cambridge
Social and economic connections shape our choices; the awareness that connections matter leads us in turn to invest in them. These investments give rise to networks of friendship and co-authorship, the World Wide Web, collaborations among firms, international alliances, and many other networks. These networks have profound implications for the functioning of markets. The lectures provided an overview of recent research on the economics of networks.
Course video links bellow:

Part 1/3 - Networks and Markets

Part 2/3 - Networks and Markets

Part 3/3 - Networks and Markets
Course Content and References
Period: October 15th - 17th, 2014
  • Lecture 1: Foundations
  • Lecture 2: Economic Networks and Markets
  • Lecture 3: Markets and Social Networks
  • Lecture 4: Conflict, epidemics and security

  • Sanjeev Goyal (2007) Connections: an introduction to the economics of networks. Princeton University Press.

  • Bala, Venkatesh & Goyal, Sanjeev. A Noncooperative Model of Network Formation. Econometrica, Vol. 68, No. 5 (Sep., 2000), pp. 1181-1229.
  • Choi, Syngjoo, Galeotti, Andrea; Goyal, Sanjeev. Trading in Networks: Theory and Experiments. July 26, 2014.
  • Dziubinski, Marcin & Goyal, Sanjeev. Network design and defence. Games and Economic Behavior 79 (2013) 30–43.
  • Falk, Armin & Kosfeld, Michael. It's all about Connections: Evidence on Network Formation. Review of Network Economics, Volume 11, Issue 3 2012 Article 2.
  • Galeotti, Andrea & Goyal, Sanjeev. The Law of the Few. American Economic Review 100 (September 2010) 1468–1492.
  • Galeotti, Andrea; GoyaL, Sanjeev; Jackson, Matthew O, Vega-Redondo, Fernando; Yariv, Leeat Network Games. Review of Economic Studies (2010) 77, 218–244.
  • Goeree, Jacob K; Riedl, Arno; Ule, Aljaz. In Search of Stars Network Formation among Heterogeneous Agents. Discussion Paper No. 1754, September 2005.
  • Goyal, Sanjeev & Joshi, Sumit. Networks of collaboration in oligopoly. Games and Economic Behavior 43 (2003) 57–85.
  • Goyal, Sanjeev & Moraga-González, José Luis. R & D Networks. The RAND Journal of Economics. Vol. 32, No. 4 (Winter, 2001), pp. 686-707.
  • Goyal, Sanjeev & Vigier, Adrien. Attack, Defense and Contagion in Networks. Forthcoming: Review of Economic Studies.
  • Pantz, Katinka & Ziegelmeyer, Anthony. Collaborative Networks in Experimental Triopolies. Preliminary draft.
  • Rosenkranz, Stephanie & Weitzel, Utz. Network structure and strategic investments: an experimental analysis. Discussion Paper Series: nr: 08-24.
Course Content and References
Period: Oct 9th ~11th, 2013
Day 1: October 9th, 2013
Lecture 1 - Knowledge and organization
  • Nicolai Foss, Keld Laursen and Torben Pedersen. 2011. “Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices,” Organization Science, 22: 980-999.
  • Mia Reinholt, Torben Pedersen, and Nicolai Foss. 2011. “Why a Central Network Position Isn’t Enough: the Moderating Roles of Motivation and Ability for Knowledge Sharing in Employee Networks.” Academy of Management Journal 54: 1277-1297. (2011)
  • Nicholas Argyres, Teppo Felin, Nicolai Foss and Todd Zenger. 2012. “The Organizational Economics of Organizational Capability: a Research Agenda”. Organization Science 23: 1213-1226.

Day 2: October 10th, 2013
Lecture 2 - Property Rights and Strategy
  • Kirsten Foss and Nicolai Foss. 2005. “Resources and transaction costs: how property rights economics furthers the resource-based view”. Strategic Management Journal, 26: 541-55.
  • Kirsten Foss, Nicolai Foss, and Peter G Klein. 2013. "Uncovering the hidden transaction costs of market power: A property rights approach to strategic positioning", Working Paper.
  • Kirsten Foss and Nicolai Foss. 2008. “Understanding Opportunity Discovery and Sustainable Advantage: the Role of Transaction Costs and Property Rights,” Strategic Entrepreneurship Journal 2: 191-207.
  • Nils Stieglitz and Nicolai J Foss. 2009. “Opportunities and new business models: transaction cost and property rights perspectives on entrepreneurship,” Advances in Strategic Management 26: 67-96.

Day 3: October 11th, 2013
Lecture 3 - Entrepreneurship and Institutions
  • Nicolai Foss, Kirsten Foss and Peter G Klein. 2007. “Original and Derived Judgment: an Entrepreneurial Theory of Economic Organization,” Organization Studies 28: 1893-1912.
  • Nicolai Foss and Christian Bjørnskov. 2008. “Economic Freedom and Entrepreneurship: a Cross-Country Analysis,” Public Choice134: 307-328.
  • Rajshree Agarwal, Jay B. Barney, Nicolai Foss and Peter G. Klein. 2009. “Heterogeneous Resources and the Current Crisis: Implications of Strategic
  • Management Theory,” Strategic Organization 7: 467-484. 4. Nicolai Foss and Christian Bjørnskov. 2013. “How strategic entrepreneurship and the institutional context drive economic growth,” Strategic Entrepreneurship Journal. 7: 50-60.

Economics of Organization: Old Puzzles and New Developments

Claude Ménard¹ and Emmanuel Raynaud²

¹ Centre d’Economie de la Sorbonne, University of Paris² INRA AgroParisTech, IAE de Paris
Period: May, 13th ~ 14th, 2013
The aim of the course was to define the landscape and to point the key breakthrough and main flaws and problems in organization theory with a special attention to hybrid forms.
Course video links bellow:
Course Introduction

Class 1a - Is Organization theory such a mess?

Class 1b - The variety of hybrid arrangements

Class 2 – Incentives between and within firms

Class 3 – Internal organizations and organizational performance
Course Content and References
Period: May, 13th ~ 14th, 2013
1st Period of the Course: May, 13th of 2013 / 9:00 – 13:00 pm
Professor Claude Ménard
  • Class 1a - Is Organization theory such a mess?
  • Class 1b - The variety of hybrid arrangements

Objectives: Defining the landscape and pointing the key breakthrough and main flaws and problems in organization theory with a special attention to hybrid forms
Must read references:
  • Gibbons, R. (2012) "Introduction", The Handbook of Organizational Economics (Gibbons and Roberts eds.), Princeton U Press, pp. 1-8.
  • Menard, C. (2012) “Hybrid Modes of Organization. Alliances, Joint Ventures, Networks, and Other ‘Strange’ Animals”. In R. Gibbons and J. Roberts, The Handbook of Organizational Economics, Princeton: Princeton University Press. Chapter 26: 1066-1108. Particularly sections 2, 5 and 6.

Presentations by students:
  1. The basic model of organization theory with hybrids, Williamson, O.E. (1996) "Comparative Economic Organization: The Analysis of Discrete Structural Alternatives. In Mechanisms of Governance, chap.
  2. Why agency theory misses the point. Lafontaine, F. and Slade, M. (2007) "Vertical Integration and Firm Boundaries: Evidence". Journal of Economic Literature, pp. 629-685. Particularly section 2.1.2 and 2.2.3

2nd Period of the Course: May, 13th of 2013 / 14:00 – 18:00 pm
Professor Emmanuel Raynaud
  • Class 2 – Incentives between and within firms

Objectives: the class will (briefly) surveys agency theory and will describe the various incentives mechanisms used in inter-firm contracts and within firms. Basic trade-offs will be described to explain the choice of incentive instruments.
Must read references:
  • Gibbons, R. (1998), “Incentives in Organizations”, Journal of Economic Perspective, 12(4), 115-132.
  • Gibbons, R. (2005), “Incentives between Firms (and within)”, Management Science, 51(1), 2-17.

Presentations by students:
  1. Lafontaine, F (1992). Agency Theory and Franchising: Some Empirical Results. The Rand Journal of Economics, Vol.23, Issue 2 (Summer), 263-283.
  2. Lazear, E (2000). Performance Pay and Productivity. The American Economic Review, V.90, n.5. December, 1346-1361.
  3. Slade, M. (1996). Multitask Agency and Contract Choice: An Empirical Exploration. International Economic Review, Vol. 37, n. 2. May, 465-486.
3rd Period of the Course: May, 14th of 2013 / 9:00 – 13:00 pm
Professor Emmanuel Raynaud
  • Class 3 – Internal organizations and organizational performance

Objectives: Once the firm has set its boundaries, it has to decide of its internal organization. What organizational structure should be adopted? In this class we will describe different organizational structures as different allocation of decision rights/tasks and will analyze how to assess the performance consequences of organizational design.
Must read references:
  • Masten, S. (1993), “Transaction Costs, Mistakes, and Performance: assessing the Importance of Governance”, Managerial and Decision Economics, 14(2), 119-129.
  • Baron, D., Besanko, D. (2001), “Strategy, Organization and Incentives: Global Corporate Banking at Citibank”, Industrial and Corporate Change, 10(1), 1-36.

Presentations by students:
  1. Armour, O. H; Teece, J.D (1978). A Test of the Multidivisional Hypothesis. The Bell Journal of Economics, Vol. 9, No. 1 (Spring), 106-122.
  2. McElheran, K. (2013). Delegation in Multi-Establishment Firms:Evidence from I.T. Purchasing. Harvard Business School, Working Paper, 1-51.

4th Period of the Course: May, 14th of 2013 / 14:00 – 18:00 pm
Professor Claude Ménard
  • Class 4 – Plural forms: Taking stock, looking ahead
    • Class 4a: Inter-firm agreements: contextualization
    • Class 4b: Perspective on plural forms

Objectives: Embedding plural forms in a more general framework, coming back to our research program, and identifying questions to be solved (tentatively)
Must read references:
  • Lafontaine, Francine and Slade, Margareth (2010). Inter-firm contracts: evidence.
  • Menard, C. (2013) "Plural forms: where do we stand?" Managerial and Decision Economics.

Presentations by students:
  • Plural forms: initial approach: Bradach J. (1997) "Using the Plural Form in the Management of Restaurant Chains", Administrative Science Quarterly 42(2): 276-303.
  • Are cooperatives hybrids? Menard, C. (2007)“Cooperatives: Hierarchies or Hybrids?” in J. Nilssonand K. Karantininis (eds), Vertical Markets and Cooperative Hierarchies. Berlin-Boston-DordrechtNew York: Springer, chap.1, pp. 7-27.

International Week: Marketing and Management in Emerging Countries

Period: Mar 24th ~ 28th, 2014
CORS based Saarland University MBA students at São Paulo City for an intensive week of lectures and company visits
Course Content and References
Day 1 - 1st Class: March 24, 2014 / 08h15-10h00
Prof. Paulo Feldmann
Paulo Feldmann is a Professor at the University of São Paulo (USP), teaching microeconomics and globalization, at the courses of Ph.D., MSc, and MBAs. He is the author of three books on Social Impacts of Informatics and Management in Latin America. Professor Feldmann is an Engineer from the University of São Paulo, and holds a Masters and Ph. D. in Management at FGV (Fundação Getulio Vargas). Director of FIA – Business Administration Foundation, from the University of São Paulo.
  1. Brazil as an Emerging Country: Major Potentialities and Challenges
  2. Brazil: An overview about the economy
  3. Brazilian Trade and Commerce
  4. Lack of large Brazilian multinationals: Reasons and consequences
  5. The most important issue: low productivity and major reasons
  6. The backwardness in technology

Day 1 - 2nd Class: March 24, 2014 / 10h15-12h15
Prof. James Terence C. Wright
Prof. Wright teaches Strategic Management and Technology Forecasting at the School of Economics, Administration and Accounting of the University of São Paulo. He holds a BSc. in Civil Engineering from the Mackenzie University, in São Paulo, Brazil, a MSc. in Engineering Management from Vanderbilt University, and Ph.D. in Business Administration, from the University of São Paulo. At FIA Business School, he is also the Director of the International and the Future Studies Program, as well as of the Executive MBAs. His professional experience includes industrial project management in Brazil and Africa, and extensive consulting work for international companies, trade associations, research institutes, the Brazilian Government, and the World Bank. Research interests include technology and business forecasting, strategic planning, cognitive mapping and computer-aided group decision, with 6 books, 12 book chapters and over 80 articles published both in Brazilian and international journals.
  1. Emerging Markets and Bottom of the Pyramid: opportunities for Brazil 2020
  2. A land of contrasts: A Portuguese Cultural heritage;
  3. The emerging middle class vs the Bottom of the Pyramid;
  4. Major regional differences and vocations;
  5. The productivity challenge;
  6. Agribusiness : Sustaining growth and leadership and;
  7. Many opportunities, but a difficult business environment.

Day 1 Visit: March 24, 2014 / 14h30 – 16h30
UNICA - Brazilian Sugar Cane Industry Association
Presenter: Mr Adhemar Altieri (Corporate Communications Director)Content: Institutional presentation in English with information regarding the sugar cane energy sector
Day 2 - 1st Class: March 25, 2014 / 08h00 – 10h00
Prof. Decio Zylberstajn (FEA/USP)
Prof. Zylberstajn is a Professor at the University of São Paulo since 1989 (Economics of Organization). He is an Agricultural Economist, holds a Masters in Rural Economy from the University of Sao Paulo (1979), a Master's in Economics from North Carolina State University (1981), a Ph.D. in Economics from North Carolina State University (1984), and a Post-doctorate from the University Of California Berkeley (1995).
  1. Introduction to the institutional perspective.
  2. Brazilian Business Environment (exploring some particularities).
  3. One Brazil or many different countries? (exploring institutional variability).
  4. Discussing Agribusiness Systems in Brazil, as one of the most competitive systems in the world.

ExamplesCase 1: Costs to start up a business (including empiric paper).Case 2: Property rights institutions and costs of transaction.
DiscussionThe institutional perspective of business environment will be discussed. The heterogeneity of Brazilian institutions will be stressed, with particular focus on agribusiness. Two empiric studies will be delivered. A study of start-ups and a study of intellectual property rights in the biotech business.
Day 2 - 2nd Class: March 25, 2014 / 10h15 – 12h15
Prof. Luciana Yeung (INSPER)
Prof. Luciana Yeung is Full time Professor at Insper (Instituto de Ensino e Pesquisa), São Paulo, Brazil, and Associate Dean of the Undergraduate Programs at this School. She got her Doctorate in Economics from the São Paulo School of Economics (Escola de Economia de São Paulo, Fundação Getúlio Vargas/EESP-FGV), her Master´s in Applied Economics and in Industrial Relations, both from the University of Wisconsin, Madison (USA), and her Bachelor in Economics from the University of São Paulo. She was a visiting researcher at the Boalt Hall School of Law, University of California, Berkeley (USA). Her research interests are: Law and Economics, Institutional Economics, Applied Microeconomics and Labor Relations.
  1. Overview of the legal institutions affecting investors and business in Brazil.
  2. Recent history of the Brazilian economy and institutions-building.
  3. Analysis of some indicators that measure the quality of institutions.
  4. Exercise of predicting the future of the Brazilian economy.
  • WORLD BANK: “Doing Business in Brazil 2014”
  • PwC: “Doing Business and Investing in Brazil 2013”
  • The results of some academic papers and some book chapters will also be discussed during the lecture.

Day 2 Visit: March 25, 2014 / 15h00 – 17h00
EMBRAER - is a Brazilian aerospace conglomerate that produces commercial, military, executive and agricultural aircraft.
Contact: Mr. Allysson Silva - Institutional Relations and Sustainability Strategies Embraer S.A.Content: Visit of the production site, with a general presentation in English about the company and its strategies for exports
  • 03:00 PM - Arrival at Embraer
F-46, VIP Reception
  • 03:10 PM - Video and Institutional Presentation
F-300, Auditorium – Second floorEmbraer: Mariana Luz
  • 04:00 PM - Plant tour
F-300 Historical Center and Delivery HangarF-30/2 Phenom 100/300 Final Assembly LineF-60 EMBRAER 170/190 Family Fuselage JunctionF-220 EMBRAER 170/190 Family Final Assembly Line
  • 05:00 PM - Farewell and departure
F-46, VIP Reception
Organizer: Mrs. Mariana Luz Relações Institucionais e Estratégias de Sustentabilidade EMBRAER S.A.
Day 3 Class: March 26, 2014 / 08h00 – 11h15
Prof. Isabela Curado (FGV/SP)
Isabela Baleeiro Curado holds a Ph.D. in Business Administration from FGV, SP, and a Bachelor degree on Social Science from the University of São Paulo. She is a Professor in Organizational Behavior and Management, from the General and Human Resources Management Department in FGV, and the Director of the Doing Business in the Brazilian Chapter, from the World Bank. She has held several positions at FGV/EAESP such as the Associate Dean of CEDEA (Center for Teaching and Learning Development). At present, her research interests are mainly on the subjects of Community Development in Protected Areas, Protected Areas Management and Innovation in teaching and learning.
Doing Business in Brazil (II): Organizational Structures, Corporate Culture, Human Resources This lecture will offer a general overview of Brazilian Business Environment, considering the challenges faced by the country´s regional differences, national culture, and labor market.
  1. Brazilian National Culture in a Historical Perspective;
  2. Regional differences: understanding heterogeneity;
  3. Organizations in Brazil: a brief overview;
  4. HR challenges.

Day 3 Visit: March 26, 2014 / 13h30 – 15h30
NATURA - is a Brazilian global personal care cosmestics group.
Contact: Ms. Bruna Fernanda dos Santos Menezes - Institutional Relations at NATURAContent: Visit of the production site, with a general presentation in English about the company and its strategies for export.
General agenda: It is a standard monitored visit, lasting about 2 hours, in which we tell some of the history of the company , present the plants (through a glass wall , it is not allowed to enter) , warehouse vertical (stock ) , picking (order picking) and mall services.Professor Rubia Sousa to escort the group ___________________________________
Day 4 Class: March 27, 2014 / 08h00 – 12h15
Prof. Moacir de Miranda Oliveira Jr. (FEA/USP)
Prof. Moacir de Miranda Oliveira Jr. is Associate Professor in Business Administration at the University of São Paulo, he holds a Ph.D. and Masters in Business Administration from the University of Sao Paulo, including a scholarship programme at the University of Cambridge - Judge Business School in England. Extension course conducted by the Harvard Business School (2009 and 2010).
Brazilian Companies Doing Business in/with Europe: Expectations and Experiences, and 'Strategy and Innovation from Brazilian Multinationals'
Day 4 Visit: March 27, 2014 / 14h30 – 16h00
FIESP - Federation of the São Paulo State Industry
Contact: Mr. Vinícius Santos and Mr. Jose Luiz Pimenta Jr. (Head for International Negotiations) Content: Overview of the São Paulo industry which represents almost 40% of the Brazilian GDP, including potential for trade and investments.
Day 5 Visit: March 28, 2014 / 11:00 - 16:00
COOXUPÉ COOPERATIVE - Coffee Cooperative
Content: Visit of the production site, with a general presentation in English about the company and its strategies for exports.
  • 11h30 - Lunch in Guaxupé city at a typical regional restaurant
  • 13h00 - Visit to the office at Cooxupé Headquarters and quality control labs (cup test)
  • 14h00 - Visit to the processing facility

Hosted by: Mr.Jorge Florêncio Ribeiro Neto- Communication and Marketing Manager at COOXUPÉ