Economics and management of Brazilian franchising
(2015 – 2022)
Vivian Lara dos Santos Silva – FZEA/USP
Muriel Faidaro- Université Savoie Mont Blanc
Sylvia Saes - FEA/USPRoberta de Castro Souza - POLI/USP
SponsorUSP and COFECUB
The project aims to study the essential features of the functioning of franchise networks in Brazil, compared with developed countries, including France, to highlight the specificity of organizational forms and specific dynamics to emerging countries. Industrial Organization is an appropriate framework for the study of franchising networks. In addition, the consideration of the institutional aspects is essential to capture the specifics of Brazilian franchising.
Research CoordinatorsSylvia Saes - USPVivian Colella Esteves -UnicampCilene A Marcondes - USP
SponsorCredit Suisse Hedging-Griffo
Centro Educacional São Miguel is located in a vulnerable area in the capital of São Paulo, Brazil. It has a demand for the increase of its capacity, since to serve the totality of its target population (community of the Moinho), it would have to increase about 50%. The increase in the number of children coming up against the issue of physical space, which today is already at its limit. There is also a demand from the children's families for the school to expand beyond early childhood education or to invest in shift work to accommodate students who went to Elementary School. The definition of new directions and investments requires analyzing and verifying whether the institution is fulfilling its objective of “promoting the integral development of the child in its physical, cognitive, social aspects and values, complementing the action of the family and community, fulfilling its dual function of educate and care”. The evaluation process in Early Childhood Education was based on the construction of a model focused on the quality indicators of the National Curriculum Guidelines for Early Childhood Education of the Ministry of Education.
Contemporary identity of industrialized food and value chain growth dilemmas: the organic food case (2017 - 2020)
Vivian Lara S. Silva - FZEA/USP
Sylvia Saes - FEA/USPRoberta de Castro Souza - POLI/USPRubens Nunes - FZEA/USP
The proposal investigates the organizational, technological and marketing dilemmas that specially challenge the value chain growth of industrialized organic food in Brazil. Its specific objective is to leverage organizational, technological, and marketing innovation researching drivers to enable the commitment of solutions contemplating organic products mass supply, environmental, social and economic principles of production and the integrity and food security of organic products. The project involves an interdisciplinary team of researchers from various campi of the University of São Paulo, dedicated to leading qualitative exploratory studies (such as consumer behavior and sectorial multi case analysis).
* Project funding: CNPQ / Universal, Process No. 407498/2016-8 (Research funding), Capes (MSc Scholarship) e USP (‘IC’ Scholarship Unified Project).
Better coffee harvest projetc: El Salvador and Nicaragua (2018)
Research CoordinatorsAnders Fredriksson - USPCarolina Segovia - USPSylvia Saes - USP
This report presents the results of the final evaluation of the Better Coffee Harvest project. The project was conducted by TechnoServe and financed by USAID, The J.M. Smucker Company and the PIMCO Foundation. Better Coffee Harvest was a four-year initiative that was carried out in El Salvador and Nicaragua and aimed to increase the coffee yields and coffee sales of more than 6000 smallholder producers. The project sought to foster resilience by strengthening farmers’ productive capabilities, providing access to inputs and facilitating linkages with other support services, while encouraging farmers’ inclusion in coffee markets. The project established specific targets for the number of coffee producers to be trained and the percentage increase of coffee sales and yields to be obtained, among other objectives.Purpose of the evaluation: The purpose of the final evaluation is to provide TechnoServe and other interested parties with an external and independent evaluation, including recommendations for the conduction of future projects. The evaluation sought to understand the results of the project in relation to the objectives established and analyzes the extent to which the different interventions undertaken to change farmer behavior led to changes in the key project indicators.
A evolução do agronegócio brasileiro (2017)
Gender in agriculture (2016)
Research CoordinatorSylvia Saes - USP
ResearchersPaula Sarita Bigio Schnaider - USP
Paula Macchione Saes - UNICAMP
Project DescriptionThis research aims to investigate the issue of gender in the Brazilian agricultural sector from a review of public policies and cases in order to adopt the Solidaridad Latinoamericana Foundation operating strategy.
Energy scarcity, transformational growth in food supply chains, and poverty reduction: Brazil, China and India (2015)
ResearchersAlexandre Nicolella - USPSylvia Saes - USPCarolina C. Aguiar - USPCaroline Foscaches - USPMatheus S. de Lima - USPLuiza Meneguelli - USP
SponsorInternational Food Policy Research Institute
Project DescriptionFinal Project: Energy Scarcity, Food Supply Chain Transformation, and Poverty Reduction in Emerging Economies: the Case of Brazil, China, and India
See more - Part ISee more - Part II
Foundations of heterogeneity: analysys of the firm´s performance with similar endowment (2015 – 2018)
The main goal of this research Project is to understand the foundations of heterogeneity among economic organizations. In doing so, we intend to analyze the decisions of rural settlers located in Pirituba, in the state of São Paulo, Brazil.The main advantage of this specific setting is related to its experience characterization, since settlers have access to a similar initial endowment (land), but may present different organizational forms. Specifically, we observe the existence of three different forms across settlers: (i) cooperative production; (ii) cooperative trade and (iii) individual firms. Based on this scenario, we want to answer the following questions: what are the foundations of heterogeneity across settlers? Do differences in organizational forms lead to different implications in terms of behavior?
In doing so, we want to develop micro foundations for strategic behavior based on how human action and interaction affect collective phenomena. To answer this question, we propose three different subprojects, related to the following themes: (1) Institutions and Organizations, where we try to understand historical aspects of settlements and the emergence of distinct organizational forms; (2) Heterogeneity Micro foundations, where we relate cognitive and motivational aspects to horizontal and vertical decisions; (3) Heterogeneity and Performance, where different forms of organization (vertical and horizontal) can affect firms’ performance. In terms of method, we employ a variety of interdisciplinary approaches: ethnographic, econometric, experimental, survey and interviews. In theoretical terms, our approach is mainly based on Nicolai Foss’ Resource Theory this project’s main researcher.
Strategic planning for supply chain cachaça (2013- 2014)
Sylvia Saes - USP
Fernando de Cesare Kolya - USP
Instituto Brasileiro da Cachaça - IBRAC
In recent decades, Brazilian agricultural chains have undergone profound changes in the global competitive environment. Such changes reflected in the increase of the attractiveness of the Brazilian market, resulting in the entry of large companies in the domestic market and the configuration of a new standard of competition. This new dynamic points to new perspectives for various sectors that were born totally focused on the domestic market, with the emergence of initiatives to insert products with greater added value in the domestic and global markets. (Study in portuguese)
Cases studies in plural forms – CNRS/FAPESP (2011 -2014)
Preferences of coffee farmers to adopt environmental regulations - Institut National de la Recherce Agronomique – INRA (2013 – 2014)
Sylvaine Lemeilleur - INRASylvia Saes - USPJulie Subervie - INRARoberta Souza - USP
ObjectiveTo estimate planters' willingness to adapt their cropping systems to climate changes through the provision of ecosystem services.
MethodsChoice modeling approach or the choice experiment approach to coffee growers in Brazil, the biggest producer in the world.